Brand Story

 

Wonderland131 grew out of a quiet heart that finds beauty in everyday little things.

With 16 years experience in international trade, Liu Boyun, the founder of the brand connected with global clients and gained insight into diverse cultures, sparking new ideas and creative concepts within a fast-paced, globalized world. 

To me, “Wonderland” is not some far-off destination. It is a state of mind - a calm, gentle inner space, an unspoiled place filled with beauty, honesty and warmth. 

The number 131 holds special meaning: purity, completeness and light. It stands for the simple, sincere approach I follow, both in life and in business.

Every handmade crochet charm from Wonderland131 is created with this peaceful mindset. Soft, delicate and warm, made without rush.

We skip large scale mass production and over complicated designs. What you get is genuine, heartfelt craftsmanship, made for people who also cherish beauty, kindness and life’s small joys.

This brand is more than an online store. It is my own wonderland, shared openly with the world -pure, graceful, warm and timeless.